deepica mutyala on ‘gloss angeles’

Deepica Mutyala, founder and CEO of Live Tinted, understands that trust is earned and built slowly over time. On Gloss Angeles, she shared a persistent reality in the beauty industry. Lighter shades continue to outsell deeper complexion shades, even at companies built for historically overlooked communities.

Throughout the conversation, Mutyala did not gatekeep. She was transparent about the realities of scaling a business.

She explained that succeeding at a major retailer like Ulta costs two million dollars in capital. If you want to build in beauty, manufacturers require minimum orders of five thousand units for each product, per shade.

No selective ordering. No small experiments. The scale comes first. 

As does the risk.

In industries where so much is learned through trial and error, there’s generosity in being specific. It makes the path more visible for others trying to build something, too.

That kind of openness builds trust.

Later in the episode, Mutyala and hosts Kirbie Johnson + Sara Tan defended their friends at Lipstick Lesbians. Standing up for your community illustrates loyalty, discernment, and relational intelligence.

Girlhood builds trust, too.

Mutyala is betting that time will do the rest.