beauty x culture: glam is so back.

After years of “clean girl” minimalism, the forecast we’ve been predicting is finally here: full glam is so back, bb.

The comeback is more modern and refined; as every new iteration is. But this version of our ‘return to glam’ feels deeper than curation alone. It feels less about a look, and more about embodying a POV.

This moment in culture x beauty is about being for something.

It’s about standing for something, with your whole chest (and your whole face).

If everything is symbolism, then glitter across the lids feels like a return to something we misplaced between 2016 and 2025. Our integrity (lol); and our capacity for lightness. We’re returning to values we’ve forgotten.

We’re returning to joy; we’re returning to optimism.

Make space in your drawers, because we’re returning to eyeshadow palettes, too.

The girlies and the gays are creating again! We’re back to experimenting in our laboratories built over bathroom sinks and corner vanities. Eyes are taking center stage. Lids are canvases again. We’re mixing finishes + stacking textures. We’re embracing bright-colored liners to embolden a Tuesday afternoon. We’re rediscovering playfulness.

We’re rediscovering freedom.

So, it makes sense why eyeshadow palettes are surging in popularity again.

I’ve embraced the comeback. After seasons of only wearing Mario’s softsculpt bronze shaping stick across my lids, palettes have, as pictured above, reclaimed their space in my routine. I’m loving the whimsy that coloring my face has brought back into my life.

Lately, some faves include:

Makeup by Mario Master Mattes Palette – The neutrals are chef’s kiss.
Patrick Ta Major Dimensions III– Love this one for sculpting definition. I use it alongside other, more, glam palettes (including Ta’s Major Dimensions, the OG).
Natasha Denona I Need A Nude – During the galentines season we’re currently in, I’m loving this palette to achieve those softer, more romantic looks. ❤️

We’re happier when we’re playing with makeup. Enjoy the hell out of it this season bbs, it’s gonna be so much fun. 👩🏻🎨🤩